The Pets AI Experience: Transforming VMX 2025

Introduction

At VMX 2025 in Orlando, Kimera & Keshot partnered with the NAVC Veterinary Community to introduce the Pets AI Experience. This AI-powered photo booth transformed attendees into their favorite pets, creating a fun, interactive, and emotionally engaging event. With AI-driven visual transformations, real-time social engagement, and personalized keepsakes, the activation became a highlight of the event.

Background

The NAVC Veterinary Community aimed to enhance attendee engagement by integrating a playful and innovative experience into the event. The challenge was to create a space where veterinary professionals and animal lovers could connect through their shared passion for pets. The solution was the Pets AI Experience, leveraging AI to transform human faces into fun, cartoonish pet avatars, fostering interaction and social sharing.

The AI-Powered Experience

• AI Custom Theme: Guests transformed into cartoonish pet versions of themselves, creating emotional connections and fun memories.
• Social Wall: A live screen displayed AI-transformed pet images in real time, encouraging interaction and excitement.
• Take-Away Stickers: Each attendee received a personalized sticker featuring their pet avatar as a keepsake.
• QR Code for Seamless Sharing: Guests accessed and shared their AI-generated pet photos instantly via QR code.
• Viral Social Media Impact: The event generated buzz as attendees shared their AI pet avatars across social platforms.

Results & Impact

• 25,600 AI Photos Created: High engagement as attendees kept returning for more transformations.
• 15,500 Social Wall Impressions: The live feed attracted significant attention on the show floor.
• Campaign Went Viral: The event reached an audience surpassing the Kia Center’s capacity, boosting NAVC’s brand visibility.
• Three Days of Non-Stop Fun: The activation became a central hub for interaction, networking, and enjoyment.

Client Feedback & Future Plans

The NAVC Veterinary Community praised the Pets AI Experience for bringing innovation and engagement to their event. Due to its overwhelming success, discussions are underway to incorporate similar AI-powered activations into future events, further enhancing audience participation and brand engagement.

Key Takeaways & Future Enhancements

• Instant AI Delivery: Photos were processed in under two minutes, ensuring immediate engagement.
• Social Media Explosion: Attendees eagerly shared their pet transformations, organically boosting the event’s visibility.
• Emotional Connection: The love for pets created a deep connection between attendees and the activation.
• Effortless Sharing: QR codes and real-time displays simplified engagement and social sharing.

Conclusion

The Pets AI Experience at VMX 2025 demonstrated the power of AI in transforming event engagement. By blending fun, personalization, and seamless digital sharing, the activation not only enhanced attendee experience but also expanded NAVC’s reach beyond the event space. The overwhelmingly positive response highlights the growing potential of AI-powered experiences in the event industry.

Space for Images & Videos

• AI photo transformations of attendees into pets
• Social Wall showcasing live event engagement
• Attendees interacting with the AI-powered photobooth

Interested in transforming your brand experiences with Gen AI workflows? Contact Kimera AI today!